Post by account_disabled on Jan 2, 2024 23:17:44 GMT -5
The Proximity Madrid agency, belonging to the BBDO Spain group , will be in charge of managing all the communication and Marketing of the 600 Renault Spain Network points after winning a competition in which four agencies participated. Proximity was already linked to the company through previous work and fulfilled the role of leader of strategy, creativity, digital environment and social networks. Now, the relationship between Renault and the agency has been consolidated through the development of the “Renault Creative ” platform. What is Renault Creative? It is a Marketing Automation platform designed to automatically manage all local communication from the company's network points.
The benefits of this tool focus mainly on the homogenization and alignment of on and off contacts between brand and customer . Consequently, this coherence and control saves costs and time. “Renault Creative” has advanced Phone Number List technology that materializes in functions such as the interactive campaign planner , which allows a complete vision of national and local actions to reinforce the customer journey. On the other hand, each dealer will have the option to customize parts with local information within general guidelines through an interactive editor. Renault Creative Other of its most attractive and reliable functions and tools are: • A centralized billing and network request management system with real-time dialogue.
Connection modules with adservers of the main advertising networks • The possibility of sending automated e-mail marketing , and reporting of all campaigns in digital media in real time • A social ads management module , connecting directly with each profile on the NETWORK Adela Pérez (Head of Marketing Communication Groupe Renault Iberia), commented: “Renault Creative has had a great reception among its more than 100 Network Marketing managers, opening up infinite possibilities for their local communication, since the platform is 100% automated. , flexible, fast and easy to use. It also incorporates an entire e-learning system for the network on marketing and commercial actions."
The benefits of this tool focus mainly on the homogenization and alignment of on and off contacts between brand and customer . Consequently, this coherence and control saves costs and time. “Renault Creative” has advanced Phone Number List technology that materializes in functions such as the interactive campaign planner , which allows a complete vision of national and local actions to reinforce the customer journey. On the other hand, each dealer will have the option to customize parts with local information within general guidelines through an interactive editor. Renault Creative Other of its most attractive and reliable functions and tools are: • A centralized billing and network request management system with real-time dialogue.
Connection modules with adservers of the main advertising networks • The possibility of sending automated e-mail marketing , and reporting of all campaigns in digital media in real time • A social ads management module , connecting directly with each profile on the NETWORK Adela Pérez (Head of Marketing Communication Groupe Renault Iberia), commented: “Renault Creative has had a great reception among its more than 100 Network Marketing managers, opening up infinite possibilities for their local communication, since the platform is 100% automated. , flexible, fast and easy to use. It also incorporates an entire e-learning system for the network on marketing and commercial actions."