Post by account_disabled on Jan 21, 2024 23:25:02 GMT -5
Local businesses often encounter problems when promoting in Google Ads, because this system does not support all languages. But if you entrust this matter to an experienced specialist, he will be able to find a way out. This is exactly what our partner Anzhelika Elina, CEO of the advertising agency WAM Project, talks about . Read how we managed to launch campaigns, increase the number of applications by 55%, reducing their price by 78%, including based on Ringostat data . Reading time 15 minutes About the project, and what was the difficulty in promoting it How did you manage to launch advertising and pass moderation? Setting up call tracking from Ringostat Setting up and optimizing campaigns Search advertising Media campaigns Micro conversion tracking Result Anzhelika Elina, CEO of the advertising agency WAM Project About the project, and what was the difficulty in promoting it The client is the Aral Group company , which was founded back in 1991 in Turkey.
This Fax Lists developer has 15 completed projects and 3 ongoing ones - for a total of almost 3,000 apartments. The client approached us to promote one of his eight residential complexes in Baku, Greenville Residence. how to slip through the inviolability, butt to the site One of the tasks that the developer set for our agency was the launch of search and display advertising on Google. The difficulty was that the promotion had to take place in the Azerbaijani language. But Google doesn't support it in its interface or targeting. For example, you won't be able to customize interests for local audiences. Therefore, it is simply impossible to launch advertising in Azerbaijani in the usual way. We wrote to Google support several times, but managers each time replied that this language was not supported and suggested writing advertisements in other languages.
Despite the fact that my colleagues and I constantly saw advertisements in Azerbaijani, Google support claimed that such advertisements could only pass moderation by mistake. How did you manage to launch advertising and pass moderation? Our team decided to act carefully but persistently. First, we consulted with our Azerbaijani colleagues, and they recommended transliterating the texts in Latin. This solved the problem. We constantly changed ad texts and headlines, creating versions in different languages. When the number of attempts exceeded a dozen, our Azerbaijani advertisements finally passed moderation: how to slip through unruly clothing, advertising in Azerbaijani language After this, it was also necessary to undergo moderation with Azerbaijani media advertising and banners.
This Fax Lists developer has 15 completed projects and 3 ongoing ones - for a total of almost 3,000 apartments. The client approached us to promote one of his eight residential complexes in Baku, Greenville Residence. how to slip through the inviolability, butt to the site One of the tasks that the developer set for our agency was the launch of search and display advertising on Google. The difficulty was that the promotion had to take place in the Azerbaijani language. But Google doesn't support it in its interface or targeting. For example, you won't be able to customize interests for local audiences. Therefore, it is simply impossible to launch advertising in Azerbaijani in the usual way. We wrote to Google support several times, but managers each time replied that this language was not supported and suggested writing advertisements in other languages.
Despite the fact that my colleagues and I constantly saw advertisements in Azerbaijani, Google support claimed that such advertisements could only pass moderation by mistake. How did you manage to launch advertising and pass moderation? Our team decided to act carefully but persistently. First, we consulted with our Azerbaijani colleagues, and they recommended transliterating the texts in Latin. This solved the problem. We constantly changed ad texts and headlines, creating versions in different languages. When the number of attempts exceeded a dozen, our Azerbaijani advertisements finally passed moderation: how to slip through unruly clothing, advertising in Azerbaijani language After this, it was also necessary to undergo moderation with Azerbaijani media advertising and banners.