Post by mishuf309 on Feb 16, 2024 23:01:25 GMT -5
The Turkish word for platform is 'character (type). Its use in marketing is to generalize and categorize your target customers (buyer persona). persona card Persona marketing allows us to develop strategies suitable for the ideal customer we are trying to attract in our sales activities and product development efforts. Example: Instead of sending the same marketing email to everyone in your database, you can segment by buyer personas and customize your messages to these different personas. This will increase your sales conversion and increase your profitability. If we do not understand our buyer persona in depth, we may make the wrong marketing efforts to the wrong people. This may even cause the company to collapse. That's why we must put our buyer persona at the center of our company and shape all our sales, marketing and product activities in accordance with this persona. You will find answers to all your questions about persona in our video below. How to create a persona?
One of the most critical steps in creating your buyer persona is to find and interview the people who make up your buyer persona. So how do you find these interviewers? We have a few recommendations: How to find Persona interviewers? 1) Customers Your existing customer base is the best audience to start your interviews with because they have already purchased your product and Namibia Phone Number List are familiar with your company. Reach both “good” and “bad” customers. Customers who are unhappy with your product will help you properly understand your buyer persona. 2) Potential Customers It's a great option because you have the contact information of your potential customers. You can use the data you have about your target personas to find out who might be part of your target persona. (for example, anything you collect through lead generation forms or website analytics). 3) References If you're entering new markets or don't have any potential customers yet, you need to rely on your acquaintances and network to talk to people who will fit your buyer persona. Reach out to the people you want to interview and meet: your colleagues, existing customers, and social media contacts.
If you do not have such a chance, Linkedin is a very good medium for this. 20 questions to ask in persona interviews Position 1) What is your role in the company you work for? 2) By what performance criteria are your work measured? 3) What is your typical working day like? 4) What skills are required to do your job? 5) What tools do you use in your work? 6) Who do you report to? Who reports to you? Company 7) In which sector does the company you work for operate? 8) What is the size of your company (revenue, number of employees)? Goals 9) What are your responsibilities? 10) What does it mean to be successful in your role? 11) What are your biggest challenges? 12) What publications or blogs do you read? 13) Which associations and social networks are you a member of? personal history 15) Describe your personal demographic information (age, ask if they are married, have children).
One of the most critical steps in creating your buyer persona is to find and interview the people who make up your buyer persona. So how do you find these interviewers? We have a few recommendations: How to find Persona interviewers? 1) Customers Your existing customer base is the best audience to start your interviews with because they have already purchased your product and Namibia Phone Number List are familiar with your company. Reach both “good” and “bad” customers. Customers who are unhappy with your product will help you properly understand your buyer persona. 2) Potential Customers It's a great option because you have the contact information of your potential customers. You can use the data you have about your target personas to find out who might be part of your target persona. (for example, anything you collect through lead generation forms or website analytics). 3) References If you're entering new markets or don't have any potential customers yet, you need to rely on your acquaintances and network to talk to people who will fit your buyer persona. Reach out to the people you want to interview and meet: your colleagues, existing customers, and social media contacts.
If you do not have such a chance, Linkedin is a very good medium for this. 20 questions to ask in persona interviews Position 1) What is your role in the company you work for? 2) By what performance criteria are your work measured? 3) What is your typical working day like? 4) What skills are required to do your job? 5) What tools do you use in your work? 6) Who do you report to? Who reports to you? Company 7) In which sector does the company you work for operate? 8) What is the size of your company (revenue, number of employees)? Goals 9) What are your responsibilities? 10) What does it mean to be successful in your role? 11) What are your biggest challenges? 12) What publications or blogs do you read? 13) Which associations and social networks are you a member of? personal history 15) Describe your personal demographic information (age, ask if they are married, have children).