Post by account_disabled on Feb 17, 2024 4:23:21 GMT -5
You’ll be required to approve the Custom Audience terms, but then you’ll be able to create your audience by filling out the fields below and uploading a CSV or TXT file with your customer data. Using this feature, there are a number of specific audience groupings and targeting techniques you’ll want to experiment with. Here are four simple techniques to get you started: Technique #1 – Target Page Like Ads to Email Subscribers If you’re trying to increase your “Likes” you’re going to have much better luck targeting your Page Like ads to people who have joined your email list but haven’t followed your page than by sending your ads out to random people .
To target email subscribers with Page Like ads, go into the Power Editor and Buy TG Database create a new Campaign (or a new ad associated with an existing campaign). Use the “Objectives” menu to select “Page Likes” and fill out all the necessary fields to create your ad (headline, text, image, etc). Once the ad’s ready, navigate to the “Audience” tab and scroll down to enter your Page name in the “Target users who are not already connected to” field: standard targeting This will ensure that only people who haven’t already “Liked” your page will see your ad. Next, scroll back up and select the “Advanced” link under the “Audience” tab. Enter the name of your audience in the “Custom Audiences” field and you’re ready to play ball.
advanced targeting Depending on the type of ad you’re running, you may find it helpful to add other Audience filters to your ad. For example, if you plan to run a number of ads on your Facebook page for future sales promotions, you may decide to advertise only to people who are 18+ and can legally make purchases on their own. Technique #2 – Create Custom Audiences Based on Your Sales Funnel Now that you know how to create Custom Audiences within Facebook’s PPC program, the possibilities are endless. Okay, maybe not endless. But you’ve just become a much smarter social marketer. One way to take this type of targeting to the next level is to create smaller Custom Audiences based on the stage each customer is at in your sales funnel.
To target email subscribers with Page Like ads, go into the Power Editor and Buy TG Database create a new Campaign (or a new ad associated with an existing campaign). Use the “Objectives” menu to select “Page Likes” and fill out all the necessary fields to create your ad (headline, text, image, etc). Once the ad’s ready, navigate to the “Audience” tab and scroll down to enter your Page name in the “Target users who are not already connected to” field: standard targeting This will ensure that only people who haven’t already “Liked” your page will see your ad. Next, scroll back up and select the “Advanced” link under the “Audience” tab. Enter the name of your audience in the “Custom Audiences” field and you’re ready to play ball.
advanced targeting Depending on the type of ad you’re running, you may find it helpful to add other Audience filters to your ad. For example, if you plan to run a number of ads on your Facebook page for future sales promotions, you may decide to advertise only to people who are 18+ and can legally make purchases on their own. Technique #2 – Create Custom Audiences Based on Your Sales Funnel Now that you know how to create Custom Audiences within Facebook’s PPC program, the possibilities are endless. Okay, maybe not endless. But you’ve just become a much smarter social marketer. One way to take this type of targeting to the next level is to create smaller Custom Audiences based on the stage each customer is at in your sales funnel.