Turn PDCA Even if you implement SFA

with managers , it is a good idea to use the SFA tool to check the achievement rate and likelihood of achieving goals .  the effects will not be immediately apparent. In order to improve sales efficiency and increase sales by accumulating data , visualizing sales processes , discovering problems , and making improvements , it is necessary to measure the effects using KPIs and run the PDCA cycle . SFA tool providers also offer consulting services and training courses to assist you with how to utilize SFA tools . 

If you want to see results quickly , we recommend using this . chapter How to efficiently implement SFA By collaborating with MA , SFA can be implemented even more efficiently . Let's check the main functions of latestdatabase.com MA tools , the benefits of linking with SFA , and things to when linking . Link SFA and MA tools By linking SFA tools and MA tools , it is possible to automate everything from acquiring prospective customers , which is the stage before the sales team comes into play, to the customer development process and follow-up . You can also automate follow-up when you have a meeting but don't turn it into a project , or when consideration is canceled or an order is lost , so you can maintain the relationship and approach them again . 

For example, it is possible to detect when a prospective customer, who was not turned into a deal , once again requests information on the website , so you can approach them at the right time and with the right content . The main features of MA tools include < Main functions of MA tools > Lead prospective customer management function MA tools have a function to centrally manage lead attribute data, behavioral data, communication history, etc. ・Scoring function The scoring function is a function that determines the priority of each lead by predicting their interest and consideration level based on their