Post by account_disabled on Mar 6, 2024 2:30:54 GMT -5
AI User Generated Content (UGC) User Generated Content (UGC) is undoubtedly a frontier of content marketing in 2024 and represents one of the trends of the coming years. UGC is a form of content connected to the Brand, but created by users or customers to create awareness and loyalty . Spontaneous reviews are also part of UGC . In this regard, according to research by Stackla , 90% of consumers say that authenticity is important in deciding which brands to prefer and support (up from 86% in 2017) and, which is why, 84% of consumers say they trust recommendations more than all other advertising sources. Furthermore, the influence of UGC on purchasing processes is growing: in 2019 79% of users indicated influential UGC compared to 60% in 2017.
These data are striking and make it clear that online shops Greece Telegram Number Data increasingly need to pay maximum attention to UGC when we talk about Content Marketing strategies for E-commerce . Automating Content Production: Automated Content Creation The automation of content production responds to the growing needs of recent years: that of creating a relationship with users that keeps them tied to the Brand, promoting loyalty and Customer Retention through hyper-personalization of content. As anticipated, in an increasingly competitive context, the relational and emotional aspect that binds brands and users can be a valuable differentiation tool, the lever of which is, in fact, personalized content.
According to the HubSpot State of Marketing Report, 2021 research , 76% of companies used automation in 2021 and 47% of marketers use bots. Marketing automation systems (MAS) are used to support content marketing by 34% of respondents to the 2021 Content Marketing Institute survey. The reference area is B2B business. This is also why new content creation technologies have been created using automated algorithms and software. An example in this regard is Jarvis, an AI-based software capable of generating valuable content such as blog articles optimized for SEO content marketing , but also Nichesss (copy for social editorial plans , articles, but also ideas for Youtube videos) or Writesonic, Copy.AI and others.
These data are striking and make it clear that online shops Greece Telegram Number Data increasingly need to pay maximum attention to UGC when we talk about Content Marketing strategies for E-commerce . Automating Content Production: Automated Content Creation The automation of content production responds to the growing needs of recent years: that of creating a relationship with users that keeps them tied to the Brand, promoting loyalty and Customer Retention through hyper-personalization of content. As anticipated, in an increasingly competitive context, the relational and emotional aspect that binds brands and users can be a valuable differentiation tool, the lever of which is, in fact, personalized content.
According to the HubSpot State of Marketing Report, 2021 research , 76% of companies used automation in 2021 and 47% of marketers use bots. Marketing automation systems (MAS) are used to support content marketing by 34% of respondents to the 2021 Content Marketing Institute survey. The reference area is B2B business. This is also why new content creation technologies have been created using automated algorithms and software. An example in this regard is Jarvis, an AI-based software capable of generating valuable content such as blog articles optimized for SEO content marketing , but also Nichesss (copy for social editorial plans , articles, but also ideas for Youtube videos) or Writesonic, Copy.AI and others.