Post by account_disabled on Dec 19, 2023 22:09:34 GMT -5
SEO, Search Engine Optimization , is crucial to e-commerce. Thanks to a well-thought-out positioning strategy, your online store can rank high in Google's free search results. If you are wondering what SEO activities you should implement in your store to effectively increase sales, see 15 proven SEO tactics that will actually increase traffic in your online store. DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 1. Conduct an SEO audit An SEO audit allows you to determine the current position of the store in organic search results, check whether it is adapted to Google's requirements and determine the scope and direction of necessary optimization changes .
How to conduct an SEO audit? Here are some tips: check WhatsApp Number List what keyword phrases your website is visible in the search engine - you can do it, for example, in the Senuto tool, which presents information about top3, top10 and top50 phrases, verify your incoming link profile - this data can be found in Ahrefs, Surfer or Majestic tools, check user behavior on the website (including traffic and its source, CTR rate, conversion rate) using Google Search Console, Google Analytics 4 or Crazy Egg, analyze your competition's activities - you can do it in the Searchmetrics, Similarweb tool, verify the quality of the content on the website - you can do it using Google Analytics 4, Google Search Console; In the Oncrawl tool you can check, among others: repeating keywords, length of headings and text, check the website structure, performance and security - use e.g. GTmerix or Sitebulb; in Sitebulb you can generate reports and recommendations for website optimization, verify the page loading speed using the Google SpeedPage Insights, GTmetrix, Pingdom tools. Also read our tips: Did you get a free SEO audit? See what to watch out for! How to conduct an SEO audit of a website? List of free and paid SEO tools Website visibility analysis performed in the Senuto tool 2. Update target group data in e-commerce The effectiveness of an online store positioning strategy depends on a systematic analysis of the target group . You can use.
Google Analytics 4 to conduct it. If you want to reach the right group of recipients, analyze its structure, current needs and expectations. Consider audience demographics, such as: age, sex, marital status, location, interests, ethnicity. Also conduct an analysis of the audience of industry competitors, thanks to which: you will understand the needs of people visiting competitive websites - you will be able to adapt your offer to the needs and expectations of potential customers and encourage them to visit your store, you will adjust the e-commerce language to the current needs of the target group - you will compare the communication style in your store and the language of users to adapt the message to the needs of specific target groups (e.g. millennials, people born in the 1960s), you will choose the right communication channel with the customer - you will assess the preferences of each recipient group (whether they use Facebook, Instagram, TiK Tok) and adapt your message to the appropriate channel to strengthen the effects of your business strategy.
How to conduct an SEO audit? Here are some tips: check WhatsApp Number List what keyword phrases your website is visible in the search engine - you can do it, for example, in the Senuto tool, which presents information about top3, top10 and top50 phrases, verify your incoming link profile - this data can be found in Ahrefs, Surfer or Majestic tools, check user behavior on the website (including traffic and its source, CTR rate, conversion rate) using Google Search Console, Google Analytics 4 or Crazy Egg, analyze your competition's activities - you can do it in the Searchmetrics, Similarweb tool, verify the quality of the content on the website - you can do it using Google Analytics 4, Google Search Console; In the Oncrawl tool you can check, among others: repeating keywords, length of headings and text, check the website structure, performance and security - use e.g. GTmerix or Sitebulb; in Sitebulb you can generate reports and recommendations for website optimization, verify the page loading speed using the Google SpeedPage Insights, GTmetrix, Pingdom tools. Also read our tips: Did you get a free SEO audit? See what to watch out for! How to conduct an SEO audit of a website? List of free and paid SEO tools Website visibility analysis performed in the Senuto tool 2. Update target group data in e-commerce The effectiveness of an online store positioning strategy depends on a systematic analysis of the target group . You can use.
Google Analytics 4 to conduct it. If you want to reach the right group of recipients, analyze its structure, current needs and expectations. Consider audience demographics, such as: age, sex, marital status, location, interests, ethnicity. Also conduct an analysis of the audience of industry competitors, thanks to which: you will understand the needs of people visiting competitive websites - you will be able to adapt your offer to the needs and expectations of potential customers and encourage them to visit your store, you will adjust the e-commerce language to the current needs of the target group - you will compare the communication style in your store and the language of users to adapt the message to the needs of specific target groups (e.g. millennials, people born in the 1960s), you will choose the right communication channel with the customer - you will assess the preferences of each recipient group (whether they use Facebook, Instagram, TiK Tok) and adapt your message to the appropriate channel to strengthen the effects of your business strategy.