Post by account_disabled on Dec 23, 2023 22:55:49 GMT -5
In one case, we even saw that all the major operators in the market have the same segmentation, the same approach taken offline and that they are all completely “off the mark” in their online approach. However, whatever the market (entertainment, real estate, metallurgy, BtoB, BtoC, food, FMCG, industry, etc.) the data is there, available, accessible. Whether you are in BtoB, BtoC, a start-up, an SME, a large account, a multinational, the data is there and Big Data in marketing is possible. What are the areas of application and advantages: Market knowledge Prospect knowledge Knowledge of competitor strategy Online segmentation of its market Digital strategy Content strategy Sustainability of the Marketing Director.
According to the AMA's August 2017 CMO Survey , what makes a CMO most effective is “being the voice of the Email Data customer at the leadership table”. Detection of blue oceans: online niches where there is demand and little competition. Differentiation strategy. Detection of business opportunities or needs for new products. Efficiency and profitability of the marketing budget. In June of a year after 2010, following a conference, I was contacted by a show producer. For the next 2 years, he had planned the production of a family show in Paris at the Palais des Congrès at Porte Maillot and then a tour in France. In particular, he wanted to use digital marketing and especially social networks to communicate, let people know that the show would tour in France and above all sell tickets.
After a few meetings, he entrusted us with the development of his site from A to Z (domain name, graphics, development, ticketing links, etc.), the Facebook campaigns (but not the Facebook, Twitter, Instagram community management that he does managed by its team) and all digital campaigns excluding social networks (content, SEO, ads, display). We start at the end of the year with the creation of the site. As always, there are a lot of discussions around graphics and texts. The producer is frequently on the move, whether for his other tours or to prepare for this new show. We bought the estate in February of the following year. We launch the digital campaign a few weeks later.
According to the AMA's August 2017 CMO Survey , what makes a CMO most effective is “being the voice of the Email Data customer at the leadership table”. Detection of blue oceans: online niches where there is demand and little competition. Differentiation strategy. Detection of business opportunities or needs for new products. Efficiency and profitability of the marketing budget. In June of a year after 2010, following a conference, I was contacted by a show producer. For the next 2 years, he had planned the production of a family show in Paris at the Palais des Congrès at Porte Maillot and then a tour in France. In particular, he wanted to use digital marketing and especially social networks to communicate, let people know that the show would tour in France and above all sell tickets.
After a few meetings, he entrusted us with the development of his site from A to Z (domain name, graphics, development, ticketing links, etc.), the Facebook campaigns (but not the Facebook, Twitter, Instagram community management that he does managed by its team) and all digital campaigns excluding social networks (content, SEO, ads, display). We start at the end of the year with the creation of the site. As always, there are a lot of discussions around graphics and texts. The producer is frequently on the move, whether for his other tours or to prepare for this new show. We bought the estate in February of the following year. We launch the digital campaign a few weeks later.